It’s a real challenge for us at Be Spunki, to get our products known in the marketplace. We are NOT marketers. We don’t have a huge marketing budget. We hate being in front of the camera, doing selfie interviews, doing blogs and and and … but one thing for sure, is the supplement industry is nearly as full of fake news as Parliament house itself!
You see, in the end, it’s a numbers game. Everything for the big corp needs to stack up, and being a Chartered Accountant myself, I know only too well, that sadly for most mainstream business, bottom line is king!
If a product needs a certain margin, and the sales price is limited due to market forces, there is only one place to cut – cost of ingredients. And how do you cover for the shit in the product? Marketing hype.
Pretty men and women promising the earth, when full well they either don’t use the actual product, or they enhance the promoted product with ‘supportive hormones’. Been at the receiving end of this BS far too many times, and it’s sad that it grows stronger everyday.
At Be Spunki, we are selfish. That may shock you, but as you see on the airline safety demonstration, unless you save yourself first, you cannot save others.
With my wife’s help, I created Be Spunki for myself, and the only instruction to the scientist who formulated REBOOT was: “it’s got to bloody work for me!”.
So what does that actually mean? To get the results as per the human clinical trials, you surely have to use the identical (source and quantity) as used in the trial. What we found, for example, is that not all fenugreek elicits the effects of the one used in the human clinical trials. Same story for all of the herbs included in REBOOT. Yet to the consumer, the word fenugreek on the label means one thing … fenugreek.
We know of companies who market the effects of fenugreek (as proven in the human clinical trials) in their product, yet the results customers obtain are not in line with the trial.
Why? Because the ingredient they choose to include in their product is a cheaper version, and has little to no effect on the body.
Another marketing scam – with cheaper ingredients like ascorbic acid (Vitamin C), don’t be fooled by massive amounts in a supplement. It doesn’t make it better, as the body can only absorb a certain amount, the rest gets eliminated, which also has a detrimental effect rather than the positive one people are seeking.
How many times do you see supplement companies marketing the huge doses of vitamins, as a ‘superior to’ ploy? Well don’t fall for the BS.
It’s sad that for most it’s about marketing rather than muscle, but that’s the world we live in. Be it health care, food, cars, banks or most other things, the old adage of ‘caveat emptor’ (let the buyer beware) is stronger now than at any time in the past.
For us, we are not in this to make huge returns, we are in this to create the best product available, so that people like us don’t get f*cked over by the marketing sharks.
But don’t take our word for it. Check out or growing list of testimonials, together with our no BS 100% Money Back Guarantee, the science page on our website outlining all our ingredients and the specific human clinical trials, ah yes, and the FACT that we went to the expense of registering REBOOT with the Australian Therapeutic Goods Administration, so that we can stand firmly behind any claims we make, because they have checked it all out.
Look out for more tips to follow.
Shaun, co-founder of Be Spunki